No More Plastic on the Beach: Fondonatura’s Sustainable Commitment

Sustainability: A Daily Responsibility

Sustainability isn’t a passing trend – it’s a real, everyday responsibility.

At Fondonatura, we’re based in Salento, a region that inspires us with its sunlight, ancient olive trees, and above all, its sea.

A stunning sea that’s increasingly under threat from plastic waste.

Every summer, seeing litter on our beaches feels personal.

A New Line, A Conscious Choice

With our new SOLAIR sun care range, we made a bold decision: to eliminate plastic and choose recyclable aluminium for our packaging.

Why Aluminium?

•It’s 100% infinitely recyclable without losing quality

•It’s strong, lightweight, and easy to use

•It protects formulas from light, air, and contamination

•It reduces dependence on fossil resources

•It reflects our values of care, simplicity, and visual integrity

A Choice That Matters

Each summer, millions of plastic bottles end up in our oceans or on beaches.

With SOLAIR, we offer a real alternative: a professional product that’s effective and sustainable.

Every aluminium bottle is a small but powerful act. A promise kept.

Even under the sun, we can make a difference.

A Long-Term Vision

Our choice of aluminium is no coincidence – it’s part of a journey we’ve been on for years:

•Our production is powered by solar energy (photovoltaic system active since 2007)

•We use natural, safe, and certified ingredients

•We formulate products that respect skin, hair, and the environment

SOLAIR: Responsible Beauty

SOLAIR is more than a sun care line.

It’s a statement: beauty should never come at the expense of the planet.

We chose aluminium to protect your skin, your hair – and our Earth.

Every decision we make stems from one clear purpose:

to create professional cosmetics that are effective, ethical, and sustainable.

Discover SOLAIR

The professional sun care line that respects your skin – and the planet we all share.